I’m Jo – a results-driven marketing professional with over 6 years of experience executing digital campaigns that engage audiences and drive business growth. I specialize in leading large-scale initiatives, building strong partner relationships, and crafting compelling narratives that authentically capture a brand’s tone and voice.

With expertise in influencer and affiliate marketing, social media strategy, and market trend analysis, I leverage both organic and paid media across platforms like Meta, YouTube, Pinterest, and TikTok to deliver measurable, high-impact results.

Quantitative Impact:

• Delivered $5.2MM+ in earned media value in 2024 through multi-platform influencer campaigns.

• Managed multiple Always-On influencer campaigns with a combined $3MM annual budget, generating 23MM impressions and driving 57,000 link clicks.

• Spearheaded affiliate and Always-On influencer programs with 20% higher conversion rates than in previous years.

When I'm unplugged, you can find me in a vintage store, immersed in the latest fantasy novel, exploring new trails, or capturing moments through photography.